How to Write an engaging blog posts

I ask a friend "How to Write and engaging post" He said "Write a blog post is not just telling your kids stories about Tom & Jerry, is about using your  educating, helping, teaching others people in what they can do" 

i don't know how correct that is but i say You can write about a trending topic, or an evergreen problem someone will look up when they encounter it. Basically this could be anything under the Sun – and ‘someone’ will read it. Have that at the back of your head the whole time: who your target audience is. Then, write for them.

1. Tie Them With The First Sentence

Admittedly, this is the hardest part of writing a blog post. That’s because the first sentence should be able to reel in the reader, and at the same time, give them an idea what your post will be all about.

You can start with a:

1. Thought-provoking question – “Do you know what a blog post and a sandwich have in common?”
2. Quote – “Ernest Hemingway once said: ‘There is nothing to writing. All you do is sit down at a typewriter and bleed.’
3. Statistic – “According to the Official Federation of Bloggers*, 99.9 percent of bloggers experience writer’s block.”
4. Story – “The other day, I had a Newtonian experience. That is, an apple fell on my head.”

*Disclaimer: This is a hypothetical example. As of this writing, the Official Federation of Bloggers doesn’t exist.  

_{1.a Write Shorter Sentences}

You don’t have to write like William Shakespeare to produce engaging content. Actually, it helps not to be too eloquent or wordy. 

In other words, lose the words. 

Don’t write lengthy sentences. You’ll lose people. Stick to a 5^th grader’s reading level and vocabulary. A great way to make sure you’re writing at a proper level is by simply running your articles through spell check on Microsoft word. 

Aside from identifying any spelling errors, spell check will show your readability statistics. This is a great tool to help gauge your content and make sure it’ll be fully absorbed.

This doesn’t mean your writing shouldn’t have flow, style or purpose. Simply means write shorter sentences that don’t drag on. And they obviously need to be easily understandable.

2. Make Every Word, Phrase & Sentence Count

Because Internet users’ attention spans are shrinking by the day, you have to work harder to hold your readers’ attention from the beginning until the end of your post. To do that, every word, phrase, sentence, and even punctuation mark must add something to your piece.

A handy trick is to read your draft out loud. If it feels like you’re explaining things too slowly, or you’re falling asleep to your own voice (gasp!), you may need to edit the extraneous bits. Your draft could possibly feel “incomplete”, in which case, you can insert additional information to clarify your thoughts or strengthen your arguments.

3. Shorten Your Sentences, If Possible

In relation to the tip, here’s a rough guide to help you decide whether you should cut down a kilometric sentence.

Do your eyes glaze over while reading a sentence? Do you read a sentence out loud, and lose your breath by the end of it? Do you see too many adjectives, adverbs, and other words that don’t add anything to a sentence?

If any of these happen, shorten it! Otherwise, that kilometric sentence is probably fine as is.

4. Use Simple, Yet Precise, Words

You know how MS Word’s “Shift + F7” pulls words from the more obscure parts of the thesaurus? Well, you might not want to rely on that function too much. Readers hate it when you bombard them with highfalutin jargon. Not only do these words sour the reading experience, but they also make your blog post look stilted and pretentious.

Instead of trying to sound “smart”, try to sound sensible. Use words that best convey your idea and can be understood by the layman. For example, “to utilize resources” can be shortened as “to use resources”.

5. Play With Analogies

Blogging is like dating. It’s not enough that you make a great impression on the first date. You also have to show, again and again on your following dates, that you’re a person worth someone’s time, commitment, and love.

See what I did there?

6. Throw In A Few Pop Culture References

Pop culture references add flavor to your blog post. They give your readers the impression that you’re relatable, and therefore likeable.

That said, be mindful of your audience when using these references. You may think that “The Beatles” are the greatest rock band of all time, but referencing the Fab Four while writing for “One Direction” fans may not be the best idea in the world.

7. Make Your Post Unique (Even If The Idea Isn’t)

Let’s face it: coming up with 100% original blog post ideas is anything but easy. If you run your topic through a quick Google search, chances are someone else has already written about it. So, what should a blogger do in this scenario? It’s simple, really.

Find a new angle.

If someone already came up with “5 Reasons Why You Should Try Freelancing“, you can write a post about the darker side of freelancing like “20 Reasons To Say ‘No’ To Freelancing“. Or you can run with “5 More Reasons Why You Should Try Freelancing”.

8. End With A Punchy Conclusion

So, you’re done with your introduction and body. Now, it’s time to write the conclusion, which is just as hard to write as (if not harder than) the introduction. The easiest way out of your dilemma is to summarize all your points in the conclusion. Then again, that would be boring, since that’s what most bloggers do.

Instead, you can either end with a thought-provoking question or a call-to-action; or restate your main point, and persuade your reader to care about your point.

A Few More Tips (a.k.a. Something That Resembles A Conclusion)

These rules aren’t set in stone. Feel free to use them – or not – depending on what’s appropriate for your piece. What matters is consistently writing posts that are engaging, informative, and unique enough to keep your readers coming back for more.